Last week I was at a SES training session discussing call to action messaging.
While I normally attend these great conferences and workshops to stay on top of search engine marketing trends this particular workshop reminded me of the essence of my job as a Creative Director and Marketer.
Essentially - when building a marketing message I [...]

I recently finished Bill Tancer’s new book - “Click: What Millions of People Are Doing Online and Why It Matters”. It’s a real look into Bill’s day-to-day job which gives him almost instant access to the American zeitgeist.
As General Manager, Global Research at Hitwise, a search intelligence company, Bill has truly unprecedented access to insights [...]