BtoB Event Advertising

We were lucky to get a print ad spot in SES Magazine, being distributed at the SES Chicago conference this December. For those of you not familiar with SES shows, they are really a top-notch opportunity to soak up information about search engine optimization, attended by thousands of marketers and small business owners.

If you’re a BtoB product or service provider like we are, events and publications like this are great opportunities to get your message out there. Even if you don’t plan to attend the conference reach out to the hosts and find out what opportunities there are in terms of print ads, or even sponsorships.

The guides that are handed out to every attendee at these conferences provide great ad placement. The audience tends to be well engaged and in a purchasing mode. Also, sponsoring a lecture or segment of the event offers an added element of prestige to your organization.

If you’re running an ad, try to offer a specialized discount code for attendees, or instead of driving them to your home url - try a custom landing page instead. BtoB conference advertising is a great opportunity any small business should consider. Contact us if you need some guidance.