In direct marketing there is no cut and dry methodology or guide that will be guaranteed to turn out the best results for the company’s money. So the trusty marketing executive must test upcoming campaigns to forecast optimum effectiveness. Advertising, by nature, is a bit of an educated gamble in terms of ROI, return on [...]

There are a number of ways I monitor visits to the site. Crazyegg helps me track clicks, Statcounter helps me track traffic. And now UserVoice helps me get feedback. By clicking the Feedback tab on the right side of our pages you’ll be able to submit feedback about the site, pricing or just general comments. [...]

As posted on ScrappyUpstarts:
“Anyone can use my product/service” - If I had a nickel for everytime I heard a business owner say that…I’d have about $7 and that would be enough for about 6 targeted ppc ads. As a marketer I am repeatedly asked to broaden a concept or add items to reach a wider [...]

As a marketer I am often asked to analyze the potential ROI of a particular campaign or marketing venture. This can often be a lot harder than it looks. Many parts of the ROI are embedded deep under the skin of the consumer and don’t show up on a dollar and cents spread sheet.
If you [...]