Using the internet to your business’s advantage has certainly changed in this new marketing landscape. Marketers might make it sound fancy and complicated, but all it means is that the internet is now, more than ever, an interactive, dynamic place where marketing your business relies heavily on social interaction and making personal connections with users. [...]

In direct marketing there is no cut and dry methodology or guide that will be guaranteed to turn out the best results for the company’s money. So the trusty marketing executive must test upcoming campaigns to forecast optimum effectiveness. Advertising, by nature, is a bit of an educated gamble in terms of ROI, return on [...]

As posted on ScrappyUpstarts:
“Anyone can use my product/service” - If I had a nickel for everytime I heard a business owner say that…I’d have about $7 and that would be enough for about 6 targeted ppc ads. As a marketer I am repeatedly asked to broaden a concept or add items to reach a wider [...]

I posted this over at our sister site, Scrappy Upstarts as well.
As a scrappy upstart you have to consider what’s fundamentally necessary for your site and business to succeed, and what’s just fancy trimming. This certainly comes down to cost-control, but knowing what features to focus on that can be cost-effective and sales inducing is [...]

Entrepreneur.com’s Mark Stevens recently wrote an article entitled Sales and Marketing: Separated at Birth - I believe his intention was to discuss how one is nothing without the other, not sure he succeeded.
He writes:

The question arises from the fact that most marketing people dislike salespeople. They don’t understand selling and, even worse, have a disdain [...]

Twittad.com allows advertisers to submit ads for posting on twitter user pages.
You create an ad and every hour the ad is served, the Twitter user will receive money in their TwittAd account.

“Our goal is to not fill Twitter with ugly & obnoxious advertisements. We give advertisers templates and ideas to help keep the [...]

Coming off this Paul Graham article Why to start a startup in a bad economy - Kevin Rose, founder of Digg and general Scrappy Entrepreanue hero, discusses starting up before there is a web 3.0 in this recent video post.
Rose points out that the darlings of Web 2.0 were actually started very early on, maybe [...]

Last week I was at a SES training session discussing call to action messaging.
While I normally attend these great conferences and workshops to stay on top of search engine marketing trends this particular workshop reminded me of the essence of my job as a Creative Director and Marketer.
Essentially - when building a marketing message I [...]

There are a lot of reasons to redesign a web site. And for us it was simply time. While the original site design was launched only four months ago - I had spent 75% of my design efforts creating the back end of VAdA.