Eight Critical Elements of Logo Design
Eight elements of the professional designed logo and corporate identity packages are Simplicity, Proportionality, Color, Fonts, Background, Logo Layout, Impact, and Printer-friendly.
A professional designed logo is memorable. It will be easy to distinguish from the competition. At the same time, it will 'fit' with what consumers expect in your level of the industry. The right logo will improve credibility, and in turn, increase sales. The logo and corporate identity packages must convey the business's corporate image to the consumer - not all consumers - but that company's target demographic. A professional designed logo can help sell the small business.
Professional Designed vs. the DIY Logo Design
One problem with DIY corporate identity design is that it is hard to keep it simple without losing the impact. The second problem is that a DIY designed logo is made to appeal to the small business owner, not their clients.
Corporate design looks simple, but it is not. A corporate identity can be easy to identify and 'speak' to people who want to buy without the use of distracting elements or tag lines. Everyone can identify the professionally designed Logo for IBM or Ford. Every kid recognizes Niki. However, do your own experiment. Change the colors and lines of these examples, just a little, and watch how the professionally designed feel and impact changes. They feel different. IBM blue became an icon because it struck a cord with consumers.
Successful Professional Corporate Identity Packages
Several variables define success for small business owners; logo design is only one of them. When looking for someone to design your logo, make sure they understand how to create a corporate identity that will impress your customers. Professional logos will impact your business's corporate identity.